Swiss Journal of Research in Business and Social Sciences

Music

LISA Shines as a Boss in New PlayStation Ad with Tarantino


Key Takeaways

  • LISA's new collaboration with PlayStation features an extended preview of her track “Tarantino.”
  • Limited-edition DualSense controller designed with LISA’s input will be available from October 30.
  • Official merchandise related to the campaign includes apparel and accessories available on Amazon and PlayStation’s store.
  • LISA's upcoming EP, titled Press Play, is set to release on October 23.

LISA gets her game on with PlayStation, for a new spot that unlocks an extended preview of “Tarantino.”

In the 50-second clip, the BLACKPINK star enters a lift and goes straight to floor 5 — LISA’s penthouse. Before she reaches her destination, the K-pop star chooses a different quest as she grabs a limited-edition DualSense wireless controller and enters the worlds that are in the building, from Marvel Wolverine to Kena: Scars of Kosmora, God of War: Laufey, and Marvel Tōkon: Fighting Souls.

The soundbed is a preview of “Tarantino,” a track from her upcoming EP Press Play, due out Friday, Oct. 23.

Explore

See latest videos, charts and news

“Got my nails really long like the barrel of my gun and my lipstick all over your face,” she sings, over the top of a rolling beat. “I’m a boss, I’m a don when I’m driving to the sun. It’s a movie, baby, come and press play.”

The campaign is an extension to the Thai rapper and singer’s global PS5 tie-in which kicked off last year, and includes the all-new DualSense hardware, which arrives Oct. 30 in limited quantities, is available for preorder at PlayStation and was designed with LISA’s help.

See also  Producer Andrew Watt Challenges Keith Richards

As previously reported, the partnership will splash out with official merchandise — including apparel, tote bags, hats, and more — available at LISA’s official Amazon store and PlayStation’s online store.

LISA’s just getting started. A documentary about her first solo year apart from BLACKPINK, titled Always Lalisa, arrived in cinemas early this month, ahead of a Las Vegas residency due to get underway Nov. 12 at The Colosseum at Caesars Palace.

LISA’s Press Play EP features the lead single “SaWaDiKa,” which debuted at No. 69 on the Billboard Hot 100 and at No. 23 on the Billboard Global 200 in September. LISA dropped her debut solo album, Alter Ego, in 2025, peaking at No. 7 on the all-genres Billboard 200.

Watch LISA’s new PlayStation promo below.

best barefoot shoes

Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

LEAVE A RESPONSE

Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.