If you find it challenging to disconnect from your phone while enjoying a movie in theaters, then the upcoming Movie Mate screening of M3GAN is designed just for you! This unique event offers a chance to immerse yourself in the cinematic experience while still engaging with your device, enhancing your viewing adventure.

The highly anticipated Blumhouse annual Halfway to Halloween Film Festival is set to launch at the end of this month. During this exciting event, the studio will be re-releasing M3GAN, Annabelle, and MA back to theaters nationwide for a limited time of one night only over three consecutive weeks. In an innovative collaboration, Blumhouse is teaming up with Meta to introduce their second-screen experience, Movie Mate, bringing a tech-savvy twist to this festival. This means you can keep your phone handy and still enjoy the movie experience like never before!

“The question we always ask ourselves is why can’t every day be Halloween? So Halfway to Halloween brings us one step closer, and I couldn’t be happier that this year we are going nationwide,” said Jason Blum, Founder and CEO of Blumhouse. “In that same spirit of trying new things, we’re excited to give M3GAN fans an all-new experience in theaters from the team from Meta.“ This statement emphasizes Blumhouse’s commitment to creating unique cinematic experiences that resonate with audiences.

During the screening, fans will have the opportunity to interact with the M3GAN chatbot, which will provide them with exclusive content, trivia, and behind-the-scenes information about the film in real time. Attendees can look forward to sneak peeks, exclusive messages from directors and cast members, and even surprise appearances in selected markets. This interactive approach not only enhances the viewing experience but also creates a deeper connection with the film’s universe.

“We are excited to continue our longstanding history of innovation in the theatrical space with our friends at Universal Pictures,” stated Omar Zayat, Group Lead for Entertainment, Tech, Travel & Gaming, and Auto at Meta. “The M3GAN in-theatre Movie Mate is a first-to-market moviegoer experience. We are happy to introduce filmgoers to it via Instagram Direct and Click-to-Messenger Ads. We are thrilled to be collaborating with Universal Pictures and Blumhouse to provide rich experiences designed to encourage audiences to return to theaters.“ This partnership highlights the innovative ways in which technology can enhance traditional moviegoing.

Tickets are now available for purchase for the following films on the specified dates:

• April 30th – M3GAN
• May 7th – Annabelle
• May 14th – MA

According to the official press release, “Movie Mate is exclusively available to moviegoers who are physically present in a theater and functions by sending a direct message to the Instagram account @M3GAN to initiate the experience. This entire experience is designed to leverage Meta’s capabilities to enhance and elevate the “second screen” viewing experience, aimed at generating excitement leading up to the release of M3GAN 2.0 on June 27.” While I personally prefer to keep my phone away during films, I recognize that many moviegoers enjoy integrating their devices into the viewing experience, making this screening ideal for them.