The largest festival weekend in Austin kicked off early as fans lined up around the block at Fair Market for a special performance by Myles Smith at White Claw Sessions Powered by Billboard, a free concert series that unites fans to enjoy their favorite music.
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Fresh from a series of sold-out stadium shows, the UK singer-songwriter provided fans with an intimate experience, performing some of his most popular viral hits in an exclusive setting.
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Before Smith took the stage, Abraham Alexander, one of White Claw’s Next Wave Artists, set the mood with his soulful vocals and groove-heavy sound, preparing the audience for an unforgettable evening.
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Smith opened his performance with an engaging rendition of “Wait for You” and maintained the momentum with a setlist featuring fan favorites such as “Gold,” “My Home,” and his Billboard Hot 100 hit “Stargazing.”
Fans kept their enthusiasm high throughout the night by enjoying various White Claw flavors and products while taking advantage of the interactive experiences available on-site. Between sets, attendees visited the interactive photo booth to capture memories with their friends and collected custom White Claw-branded bandanas, ideal for their next music festival or concert.
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A few fortunate members of the White Claw Shore Club were randomly selected to meet Abraham Alexander and Myles Smith before they took the stage. With unmissable shows and exclusive music experiences alongside collaborations with chart-topping artists, White Claw continues to make its mark in music culture significantly. The White Claw Sessions Powered by Billboard will keep bringing fans closer to their favorite artists throughout 2025.
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Don’t miss your chance to Grab Life by the Claw and attend the next event! Sign up for White Claw Shore Club to stay updated on upcoming performances, releases, and community experiences for you and your friends.
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