Swiss Journal of Research in Business and Social Sciences

New Music Friday: Isaiah Rashad, Gucci Mane, Doechii, Snoop Dogg, DJ Khaled & More
Music

New Music Friday: Isaiah Rashad, Gucci Mane, Snoop Dogg & More


Key Highlights

  • Isaiah Rashad returns with “Same Sh!t,” marking his first release in five years.
  • DJ Khaled collaborates with Future and Lil Baby on “One of Them,” the lead single from his upcoming album.
  • Snoop Dogg’s new album Ten ‘Til Midnight features collaborations with several prominent artists.
  • Gucci Mane’s “Crash Dummy” is a bold diss track directed at Pooh Shiesty and Big30.

This week’s New Music Friday marks the beginning of a new chapter for multiple artists.

After a five-year hiatus, Isaiah Rashad returns to kickstart the rollout for his new album with “Same Sh!t,” a southern-fried trunk-rattler that captures the feeling of being stuck in Groundhog Day. The TDE rapper’s third LP It’s Been Awful drops May 1.

Also ending a lengthy break between albums, DJ Khaled revives his usual formula by tapping trap titans Future and Lil Baby for “One of Them,” the lead single from his long-delayed 14th album Aalam of God. Whether this is really one of them ones is up for debate.

Extending his prolific streak since purchasing Death Row Records, Snoop Dogg reunites with a few familiar faces — Pharrell, Swizz Beatz, Erick Sermon, Rick Rock and Soopafly — on his new album Ten ‘Til Midnight, which accompanies his recently-released movie of the same name.

By far the most explosive release this week is Gucci Mane‘s “Crash Dummy,” a defiant diss song aimed at Pooh Shiesty and Big30, who are facing federal charges for allegedly kidnapping and robbing the 1017 boss earlier this year.

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Elsewhere, Yasiin Bey (fka Mos Def) delivers a rare freestyle over Future, Metro Boomin and Kendrick Lamar’s “Like That” (via his Substack channel, but a snippet can be heard below), BossMan Dlow and Joyner Lucas both drop star-studded projects, and there are surprise link-ups between Doechii and Lady Gaga, and Kehlani and Missy Elliott.

Check out the best new rap albums and songs below.

Isaiah Rashad — “Same Sh!t”

Produced By: Don Oskar, Mario Luciano & Nate Hobden

Gucci Mane — “Crash Dummy” (Pooh Shiesty & Big30 Diss)

Produced By: Zaytoven

DJ Khaled feat. Future & Lil Baby — “One of Them”

Produced By: DJ Khaled, TM88, Rozay Knockin, Marko Lenz & Concentracia

Snoop Dogg — 10 Til’ Midnight

Featuring: Pharrell, Swizz Beatz, Erick Sermon, Nottz, Soopafly, Rick Rock, October London, Peezy, Trindad James, MyGuyMars

Doechii feat. Lady Gaga — “Runway” (From The Devil Wears Prada 2 Soundtrack)

Produced By: Bruno Mars, Andrew Watt, Cirkut & D’Mile

Yasiin Bey — “LikeZ” (“Like That” Freestyle)

Produced By: Metro Boomin

BossMan Dlow — Chicken Talkin Bastard

Featuring: G Herbo, DaBaby, Trey Songz, OJ Da Juiceman, YKNIECE, BossMan Pac, Goldenboy Countup

Joyner Lucas — ADHD 2 Reloaded

Featuring: Big Sean, Chris Brown, NBA YoungBoy, Kodak Black, Ty Dolla $ign, T-Pain, DaBaby, Fireboy DML, Ava Max

Kehlani feat. Missy Elliott — “Back and Forth”

Produced By: Khris Riddick-Tynes & The Stereotypes

Lupe Fiasco — “Crash Out”

Produced By: Credits unavailable

Fergie Baby feat. Cam’ron — “Harlem River Drive (Remix)”

Produced By: Credits unavailable

Marco Plus — “Windows 98”

Produced By: Marco Plus, Wulf Morpheus and IK-EY

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Buddy — Simmie Sims III

Featuring: Jay Rock, Kalan.FrFr, Guapdad 4000, KEY!, CUZZOS, Huey Briss, Kent Jamz, Indigo Boys, Faucet

Nelly Furtado & Boi-1da — “Electric Circus” (Canada Soccer 2026 World Cup Anthem)

Produced By: Boi-1da & ZALE

Lil Tjay — “First Time”

Produced By: whywhiteshine & rigasbeats

Ovrkast. feat. Niontay — “Wata”

Produced By: Ovrkast.

Skrilla feat. NBA YoungBoy — “Free 40”

Produced By: Solo Wolf Beats UK

AZ fest. Mume Fresh — “So High”

Produced By: Bink!

REASON feat. CUZZOS — “Humble’Em_PINK”

Produced By: Credits unavailable

Blxst & Big Sad 1900 feat. Lori Perry — “Day After Day”

Produced By: Credits unavailable

Your Old Droog & Tha God Fahim — “MESHUGENA”

Produced By: J-Es

BunnaB — “We Back Outside”

Produced By: 10kjake & Sammy Haig

Sir Michael Rocks feat. Valee — “In Solace”

Produced By: Geeohhs

H3adband & DaBaby — “She Can Get It”

Produced By: SayyDuke

Tink — Fuck, Marry, Kill

Featuring: G Herbo, Tee Grizzley, Bryson Tiller, Rob49

DJ Muggs & T.F. — Don’t Call Me Lucky

Featuring: Ghostface Killah, Roc Marciano, Boldy James, Rome Streetz, Meyhem Lauren, OT The Real, HeartBreak JC

Serial Killers (Xzibit, B-Real & Demrick) — This Thing of Ours

Featuring: Chuck D, Scoop Deville

Blade Brown & Benny The Butcher — “Blue Marlin”

Produced By:</strong} Credits unavailable
























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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.