If your hair seems to grow just to break off at the ends, Nutrafol’s latest launch has your strands in mind. We already know that healthy hair starts at the scalp, and that Nutrafol can help you grow better, longer, hair. But keeping the hair you’ve worked so hard to grow strong is another story.

Between hot tools, color appointments, brushing, styling, and everyday wear and tear, breakage and split ends can make maintaining long, healthy-looking hair feel like a full-time job. That’s where Nutrafol’s new Strand Serum comes in.

Launching today for $54, the leave-in treatment is the brand’s first clinically tested, physician-formulated serum dedicated specifically to strand health.

It’s designed to work from the inside of the hair’s cortex to the outer cuticle to strengthen strands, reduce breakage, smooth frizz, and protect against heat up to 450 degrees. According to the brand’s testing, it can also reduce split ends by 62% and breakage by up to 83% over time.

You’d better grab a bottle while you can. We have a feeling this strand serum is going to fly off the shelves!