Key Takeaways
- New Release: Starbucks has launched a new blush-colored Bearista Cup.
- Inspired Design: The cup celebrates the popular Pink Drink introduced in 2017.
- Unique Features: The new Bearista Cup features a white ball cap with a pink strawberry topper.
- Collection Expansion: This release is part of a broader Pink Drink-inspired collection.
Starbucks’ much-coveted Bearista Cup is back for real.
But this time, the coffee chain has introduced a new blush-colored version in celebration of the equally viral Pink Drink, which was officially added to the Starbucks menu in 2017 after creating a social media frenzy.
While the bear from the original Bearista glass cold cup wore a green beanie lid as a nod to the holiday collection it came from, the new version dons a white ball cap complete with a pink strawberry topper. The summery cup is part of a Pink Drink-inspired collection that also includes an Owala water bottle, a belt bag with charms, and a hair clip shaped like the strawberry-and-coconut iced beverage.
“The Bearista captured the hearts of customers when it debuted last holiday and when we began thinking about future editions of this coveted collectible,” Starbucks merchandise strategy lead Kap Pitarys said in a press release, “the Pink Drink-inspired collection felt like the perfect opportunity to bring it back in a fresh, joyful way for customers around the world.”
Indeed, the internet was bear-y excited.
