Swiss Journal of Research in Business and Social Sciences

Plus size activewear brand- Kreated Kurvy
Women's clothing

Plus Size Activewear Brand Discovered Through Nzinga Imani


Hey girl, hey. I’m Marie Denee, founder and editor-in-chief of The Curvy Fashionista, and if you’ve been around TCF for any length of time, you know finding and supporting indie plus size designers is one of my favorite parts of this whole job. I’ve been doing this since December 2008, and 17 years in, the thing that still excites me every time is a plus size woman building the brand she wished existed. Not a big retailer’s afterthought curve line. A whole brand, built from the ground up, by someone who understands it because she lives it.

That is exactly what happened when I scrolled up on Nzinga Imani’s page and saw her congratulating her friend Ah’Kilah Allen on launching Kreated Kurvy. The designs, the styling, the entire shoot. I had to share it immediately. So let’s get into it.

First, How I Found This

I’m on Instagram like everybody else, and Nzinga Imani’s post stopped my scroll. She was celebrating her friend Ah’Kilah Allen, who just launched a brand new athletic line called Kreated Kurvy, and Nzinga was the model for the entire campaign. The styling was clean. The fit looked right. And the caption had that genuine excitement you can’t fake, one plus size woman hyping up another plus size woman’s big moment.

That’s the kind of discovery I live for. Not a press release landing in my inbox. A real post, from a real person, about a real brand built for us.

Who Is Nzinga Imani, In Case You Don’t Know Her Yet

If you’re new here, let me put you on. Nzinga Imani plays Angela on Tyler Perry’s Sistas and its spin-off Zatima on BET+ and Paramount+. She’s also a singer, a model, and the CEO of her own brand, Nimani. She’s walked runways for Curvy Noire during NYFW and she’s been vocal for years about plus size representation and natural hair, on screen and off.

plus size model Nzinga Imani for Kreated Kurvy
Image via @KreatedKurvy Instagram

In her post modeling the Kreated Kurvy launch, Nzinga talked about the quality being on point and the pieces being cute and comfortable, and she made a point of telling her followers the collection runs Small through 5X. That’s not a throwaway detail. That’s a plus size woman making sure other plus size women know they’re actually included before they even click the link.

Nzinga isn’t out here cosigning just anything. She’s someone who has spent years telling us our bodies don’t need to shrink to be seen, so when she shows up for a launch like this, I pay attention.

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Meet Ah’Kilah Allen, The Woman Behind Kreated Kurvy

Kreated Kurvy Founder
Image of Ah’Kilah Allen via @KreatedKurvy Instagram

Kreated Kurvy is founded and owned by Ah’Kilah Allen, who goes by @big_kilah. She’s a plus size content creator and entrepreneur who stands 6’5″ and has built her whole platform around owning her size instead of apologizing for it. You can feel that energy in the brand itself.

This is what I mean when I say I love supporting indie plus size designers. Kreated Kurvy isn’t a legacy retailer bolting a curve section onto an existing line. It’s a plus size woman building the activewear brand she wanted to shop, sized for her body from day one. That’s the story I want to keep telling on this platform, and that’s why this one made the cut.

So What Is Kreated Kurvy, Exactly?

Plus size activewear brand- Kreated Kurvy
Image via @KreatedKurvy Instagram

Kreated Kurvy is a plus size activewear and streetwear brand that offers sizes Small through 5X and is built around one idea: confidence isn’t something you wait for; it’s something you claim. That line encapsulates the brand’s entire philosophy and appears in product names, styling choices, and how the brand communicates with its customers. No shrinking back or apologizing—just showing up boldly.

There’s also a companion menswear and streetwear line called Kreated King; if you’re shopping for your partner too, that’s live and worth checking out.

What’s Actually In The Collection

Here’s what you’ll find when you shop Kreated Kurvy right now so you know exactly what you’re working with before you click over.

Plus size activewear brand- Kreated Kurvy
Image via @KratedKurv Instagram

The core of the line includes The Kurvy Active Leggings, The Kurvy Active Sports Bra, and The Kurvy Active Jacket, all designed to work together as a set. There are also Active Biker Shorts, Active Romper Shorts, a Short Sleeve Romper, and a Kurvy Mini Active Dress for those moments when you want activewear that can transition from gym to brunch seamlessly.

On the streetwear side,Kurv AF Distressed Oversized Cropped Tee brings some grunge-inspired off-duty energy that feels more downtown than gym floor if you want to incorporate it into your everyday rotation.

For accessories,The Kurv Shaper (Waist Trainer), The Kurv Faja , Kurv Training Gloves ,Bucket Hat ,andLoverGirl Beanie .These shapewear pieces place this brand in conversation with other labels merging activewear with body shaping—a trend currently gaining traction in plus-size fashion.

Collections rotate seasonally; right now there are both Pretty In Pink collection and Olive collection available—offering fresh color stories while maintaining core silhouettes.

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The Deets: Sizing , Pricing ,and What To Know Before You Shop

 Plus size activewear brand - Kreated Kurv Image via @KratedKurv Instagram

Let’s talk numbers because I always keep it real with you about that.

This is a premium indie price point—not a budget brand. Leggings and jackets run $115; sports bras are $75; biker shorts are $85; cropped tees are $65. The waist trainer and gloves are more accessible entry points at $55 and $25 respectively. I want you to walk in with your eyes open on that.

The good news is there’s currently a buy one get one at half price deal running with codeSOKURVY,and Nzinga has her own codeNZINGA tied to the launch.Use whichever one applies when you check out.

A couple practical notes.Free shipping kicks in over $250.Pre-orders ship as items become available—which is pretty standard for small newer labels still scaling production.If you’re used to next-day shipping from larger retailers just build in some patience here—that’s not a red flag but rather how many indie brands operate while they grow.

Sizing runs Small through 5X across the collection which puts Kreated Kurvey ahead of many activewear brands that stop at either at or3X while still calling themselves inclusive.

Why I Wanted To Put This On Your Radar

 Plus size activewear brand - Kreated Kur v Image via @Krat edkur v Instagram

Plus-size activewear has come a long way from one boxy tee and leggings labeled “curve fit” as an afterthought.But there remains an actual gap for pieces that have an intentional fashion perspective—something that looks deliberate rather than just resized.That’s where Kreated Kur vy steps in—and it gets discovered just like how best indie brands do—through word-of-mouth,reality bodies,and plus-size women supporting each other.

If you’re looking for more brands like this,I’ve compiled additional plus-size activewear brands worth knowing too—and they all share one common thread.The brands that succeed are those designing with intention rather than simply stretching an existing pattern while slapping “inclusive” on their label.

My Final Take

I’m here for Kreated Kur vy.Sizing goes up to5X,the design perspective is bold instead of apologetic,and the launch received authentic support from a trusted member of our community—that means more to me than any paid placement ever could.

The price point is indeed significant,and I’m not going to pretend it’s not splurge-worthy for many of us.If your budget allows,I recommend trying it—especially with that BOGO code increasing value.If it’s not feasible right now add it to your wish list while keeping an eye out for promotions from this brand.This is precisely the kind of indie plus-size designer I want to keep highlighting so I’ll be monitoring how Kreated Kur vy evolves while updating this as new collections or collaborations emerge.

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If you’re interested in learning more about Nzinga read her full conversation with TCF regarding her career along with insights on plus-size representation.And if you’re considering activewear shopping check out additional recommended plus-size activewear brands we endorse.



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Here you can find the original article; photos used in our article also come from this source.We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.