If you haven’t yet discovered the vibrant world of Jolie Noire, it’s high time to dive in! This remarkable Black woman-owned brand is revolutionizing the plus size fashion landscape with striking, sophisticated athleisure that honors curves and boosts confidence. Founded by the dynamic sister duo, Keyondra and Kimberly Lockett, Jolie Noire—which translates to “Pretty Black” in French—is not merely a clothing line; it embodies a powerful movement. These sisters are fiercely dedicated to empowering Black women by transforming perceptions of self-worth, intertwining fashion with faith and a strong sense of self-love.
Transitioning from their beginnings as a singer/songwriter and fashion stylist to becoming influential lifestyle bloggers and now successful fashion entrepreneurs, the Lockett sisters have crafted a brand that resonates with the plus size community. Their mission? To design chic, inclusive clothing that doesn’t skimp on either quality or style. As Kim expressed in an interview with Insider, “We want individuals to have the freedom to choose their outfits because we understand the limitations that can arise as both Black women and plus size women.”
Jolie Noire: Fashion for Every Body Type
Jolie Noire isn’t just making claims about inclusivity—they’re putting those claims into action with an extensive size range from XS to 6XL. Whether you’re in search of stylish leggings, trendy tees, or cozy sweatshirts, Jolie Noire has everything you need to express your individuality. Their plus size offerings are not an afterthought; they are thoughtfully crafted with the same precision and style as their straight-size counterparts. As Kim highlighted, “We make every effort possible to ensure our plus size Noire Babes have the same shopping opportunities as our non-plus size Noire Babes.”
Their detailed size charts are designed to assist you in finding your ideal fit, ensuring that every piece feels tailor-made. With styles extending up to 6XL, Jolie Noire is committed to ensuring that plus size women have equal access to fashionable choices as everyone else, allowing for greater representation in the fashion industry.
Exciting New Arrivals for Your Wardrobe
Jolie Noire consistently refreshes their collection with new releases that are not only fashionable but also inclusively designed. Their latest additions include the eye-catching “In Her Shoes 3” tee, a standout piece perfect for making a bold statement. Other exciting new arrivals feature the “Girl With Hat 2” tee and the vibrant “Summer in Tanzania” design, all of which underscore the brand’s dedication to celebrating Black beauty and culture.
These garments transcend mere clothing; they serve as wearable art that narrates powerful stories. With a steadfast commitment to size inclusivity, you can trust that these fresh styles are available in a broad spectrum of sizes to fit and flatter every body type.
Sisters Dedicated to Empowering Change
Jolie Noire transcends the typical fashion brand; it serves as a powerful platform for empowerment and representation. The Lockett sisters have cultivated a space where plus size Black women can see themselves authentically represented within the fashion world. Their innovative designs challenge existing norms, proving that style knows no boundaries or size restrictions.
Their unwavering dedication to inclusivity and empowerment has garnered significant attention. Jolie Noire has been featured in prominent media outlets and has even collaborated with Target for their Black History Month collection, extending their impactful message to a wider audience.
Jolie Noire is establishing a new benchmark in plus size fashion, demonstrating that style, inclusivity, and empowerment can coexist harmoniously. With their commitment to providing fashionable options for individuals of all sizes while celebrating Black beauty, they have crafted a brand that is as motivational as it is stylish.
So, if you’re eager to infuse your wardrobe with bold and beautiful pieces, Jolie Noire is a must-know brand, as everyone deserves to feel not just pretty, but also powerful.
Have you ever had the pleasure of shopping at Jolie Noire? We’d love to hear about your experience in the comments below!
