Key Takeaways
- Leadership Change: Raffaella Braun has been promoted to president of Triple Tigers Records.
- Previous Roles: Braun was previously the vice president of radio promotion at the label.
- Artist Roster: Triple Tigers Records represents artists such as Scotty McCreery and Russell Dickerson.
- Company Background: The label was established in 2016 as a joint venture between Sony Music Entertainment’s The Orchard and Triple 8 Management.
Triple Tigers Records’ Raffaella Braun has risen to president, as the label’s co-president Annie Ortmeier announced she has stepped down from her position. Triple Tigers Records reps artists including Scotty McCreery, Russell Dickerson, Ian Munsick and Shane Profitt.
Braun was named to the co-president role in July, replacing former Triple Tigers Records co-president Kevin Herring (Herring stepped down from the role in July, but still serves as a label strategy consultant). Ortmeier joined Triple Tigers Records as co-president alongside Herring in 2023.
Related
Prior to starting the new role, Braun was Triple Tigers Records’ vp of radio promotion. Braun had previously worked as a booking agent at CAA and as an event producer before joining the record label.
On social media, Ortmeier wrote, “I have truly loved these last three years wrapped in tiger stripes. I will take with me so many incredible memories, formidable team accomplishments, great music and above all, great friendships.” Ortmeier thanked the Triple Tigers team, as well as the artists and artists’ teams that the label works with. “I am forever a Tiger and will always be cheering every last one of you on. Roar!”
The Nashville-based Triple Tigers Records launched in 2016 as a joint venture between Sony Music Entertainment’s The Orchard and Triple 8 Management. The label has spearheaded six No. 1 Country Airplay hits for McCreery, among them the Hootie & The Blowfish collab “Bottle Rockets.” McCreery signed with Triple Tigers in 2017. Dickerson’s most recent Country Airplay chart-topper came with the two-week No. 1 “Happen To Me” in 2025.
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