Kylie Jenner also promoted the limited-edition collection on Instagram, sharing her excitement ahead of its launch. She revealed that the Winter Kissed Holiday Collection was inspired by the iconic blush that started Kylie Cosmetics. Additionally, she announced its release on the brand’s website before it arrives at Ulta Beauty stores a few days later.

For the campaign, Jenner wore a custom hand-knitted baby pink Santa-inspired set crafted in New York City from luxurious silk mohair yarn. The standout piece was the teeny-tiny Ren Haixi micro miniskirt, which hugged her waist. Meanwhile, the ultra-cropped hemline left the coordinating knit underwear visible beneath.

She paired the skirt with a matching knit bra top featuring delicate straps. To complete the festive ensemble, she added an oversized pink Santa hat finished with a fluffy pom-pom.

The monochromatic styling continued through her beauty look. Jenner wore long pastel pink hair styled in soft, glossy waves beneath the knit hat. Her makeup centered around rosy pink tones with softly blended eyeshadow, fluttery lashes, defined brows, glowing skin, and glossy nude-pink lips. A long blush-pink almond manicure completed the coordinated aesthetic.

The campaign also highlighted several products from the Winter Kissed Holiday Collection. Jenner showcased the limited-edition Winter Kissed Palette alongside the Lip & Cheek Glow Balm, Matte Lip Kit, and Supple Kiss Lip Glaze. The packaging embraced the same soft pink theme with festive winter-inspired artwork.

The campaign perfectly tied Jenner’s fashion to the beauty launch. Every detail, from the pastel knit set to the monochromatic glam, reflected the soft pink aesthetic of the Winter Kissed Holiday Collection. In turn, the thoughtful styling made the promotional shoot feel cohesive from head to toe.