For the campaign, Kylie Jenner wore a custom Baby Pink Santa Ensemble by Ren Haixi. The handcrafted silk mohair look included a soft knit bralette, matching briefs, and an oversized baby pink Santa hat finished with a fluffy pom-pom. The cozy knit texture gave the festive outfit a luxe feel while keeping the monochromatic blush-pink theme intact.

The minimal set highlighted Jenner’s toned figure, with the bralette featuring a flattering scoop neckline and the coordinating briefs sitting high on her hips. The oversized Santa hat instantly became the statement piece, adding a whimsical holiday touch to the otherwise sleek styling.

Jenner completed the festive look with long pastel pink hair styled in soft, glossy waves that flowed beneath the knit hat. Her glamorous makeup seamlessly echoed the campaign’s signature blush-toned palette. She wore softly blended pink eyeshadow alongside fluttery lashes, rosy under-eye blush, glowing skin, and glossy nude-pink lips. A long blush-pink almond manicure tied the monochromatic beauty look together.

The festive ensemble perfectly complemented the brand’s newest limited-edition cosmetics lineup. The collection draws direct inspiration from one of the brand’s most iconic blush shades. Jenner showcased several products from the collection throughout the campaign, including the Winter Kissed Palette, Lip & Cheek Glow Balm, Matte Lip Kit, and Supple Kiss Lip Glaze.

Kylie Cosmetics announced that the limited-edition collection will launch on October 21 on the brand’s website. The new line will then arrive at Ulta Beauty stores nationwide on October 25. The soft pink campaign styling pairs seamlessly with Ren Haixi’s handcrafted knit design. The thoughtful aesthetic reinforces the dreamy, winter-inspired vision behind the new beauty release.