Swiss Journal of Research in Business and Social Sciences

Music

Santos Bravos Rise: Their Music and Future Plans


Santos Bravos took the stage at Billboard Latin Music Week 2026 for a special conversation moderated by Billboard co-chief content officer Leila Cobo. Celebrating their one-year anniversary, the group reflects on their journey so far, their creative chemistry, and what’s ahead as they continue to make their mark on Latin music.

Leila Cobo 

Happy birthday, guys. How great to have you after all that we did.

Kenneth 

Yes, very, very happy to be here. Hello everyone, first. [audience shouting] Thank you so much for joining us. It’s an honor to be here. Thank you so much to Billboard for having us here, to Leila for everything. And well yes, it’s a pleasure to be here again with you after a year since we met and we were able to coincide at the boot camp. Being able to be here with you is a pleasure.

Leila Cobo 

Now I’ll tell you that when I did the boot camp, I actually didn’t know who was going to win and nobody wanted to tell me. And I called every day and said: “Who’s going to win? Who’s going to win?” I asked the producers and they told me: “We don’t know, we don’t know.” The thing is that when I interviewed you, I didn’t know, but now obviously here you are. I congratulate you after a year with everything that has happened to you. I want each one to tell me what is the most exciting or important thing that has happened to each one. Think of one thing that you said: “Wow, this rocked.” Who’s going to start? Gabi.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.