Swiss Journal of Research in Business and Social Sciences

Music

Soundgarden’s Naming Process for Their Key Album


Soundgarden was always a difficult band to categorize.

Which in part is why the songs they created together still sound like nothing else. But the members of the Seattle band — long before there was a “grunge” attached to their elevator description, were often amused by the things they heard offered up as descriptors.

“It’s like, everyone says we sound like [Led] Zeppelin, or they say we sound like [Black] Sabbath. How did that happen? We thought we were just being trippy, you know? We listened to it, it’s like, oh yeah, that’s kind of cool,” Kim Thayil said in a recent interview with the State of Love and Trust podcast. Journalists got in on the action, saying, “This is obviously Soundgarden’s roots,” something which came as a surprise to the Seattle-bred band, who’d categorized themselves as “acid punk” in the years before they (and many of their area peers) were tagged with the grunge moniker.

As we know now, whatever the labels might have been, a lot of things worked out. A large level of success at MTV and radio followed, of course, with peaks and valleys. They soared high, eventually broke up and pursued individual activities — with vocalist Chris Cornell finding new areas of success. By the time they got back together and released 2012’s King Animal, they were seemingly older and wiser. It happens.

But sadly, a good portion of the group’s legacy has been frozen in amber since Cornell’s unfortunate passing in 2017. The loss and passage of time would open an eventual lane for Thayil to consider his life before, during and after his time with the Rock & Roll Hall of Fame inductees.

A Screaming Life: Into the Superunknown with Soundgarden and Beyond is the result and music fans won’t be able to put this book down. It takes you deep into the depths of the group’s story, with stories both humorous and emotionally hard. Thayil’s take on all of it feels brutally honest, but respectfully written.

Conversation with the guitarist is similarly free-flowing and quickly reveals the music fan within Thayil that helped drive his contributions to Soundgarden’s work. It’s an important component, but just one layer of who he is. During our time, we looked to dig through those layers and learn even more.

You can hear our full interview on the latest episode of the UCR Podcast and read select edited excerpts from the chat below.

I have some pretty formative music memories thanks to Soundgarden. But it’s clear from reading your book that you had your own version of that too. Still, I remember things like walking into the record store and having the record store clerk tell me that Soundgarden had a song called “Jerry Garcia’s Finger.” It seems like it was probably a lot of fun to be in a band that could really put things out that would light the fuse and the curiosity of music fans hearing your music, the way that, similarly, bands and artists had done with music for you.
Yeah, yeah, definitely. I think when I was anticipating a new release when I was a teenager, whether it was Kiss, Aerosmith or Cheap Trick, there’s always that little gap in time when you when you know it’s coming out because you read about it in Creem or or Circus or Rolling Stone or something. Or the clerk at your local record store tells you, ‘Hey, next month, we’re expecting a new Cheap Trick record.’

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Then you actually see the record and you just stare at that cover, and you look at the song titles. Then you imagine, you know, which ones are going to be the rockers. Well, this sounds like a fast song. This will be heavy. [But] you can’t afford it yet, right? Because you’re a kid — at least that’s how I was — but you’re stoked that you knew it was coming out. It’s out, you’ve seen the cover, you know the titles.

And you sit there and try to imagine how the songs could sound. [You wonder] if there’s an inner sleeve [or] if it’s a gatefold. So the whole thing, the whole package, I think anticipation was, you know, a large part of the pleasure in looking forward to buying it and throwing it on your turntable. So, yeah, that was definitely a thing. And it’s funny that you would mention song titles because so often one band member or another would suggest a different song title than what the writer had envisioned.

Listen to Kim Thayil on the ‘UCR Podcast’

Chris’s music was right there and he had these lyrics and he’d come out and say, “I want to call it this.” It’s like, “Huh!” You listen to the song; you listen to the lyrics. And I might suggest, you know, this might work if you call it that. It’s kind of a little bit more impactful, a little bit more colorful, a little bit more streamlined and he would think about it.

In the early days that would happen a lot more often than not. Ben [Shepherd] would do the same thing. You know Ben gave the title for “Ty Cobb.” And there’s not really a reference to Ty Cobb in the lyrics but I think thematically “Hard headed / F–k you all.” [Thayil chuckles] We thought perhaps it should be called “Hot Rod Death Toll!” You know since that was one of the two choruses.

It was things like that. You know should it be “Far Beyond the Wheel,” or just “Beyond the Wheel?” It’s called just “Beyond the Wheel.” There’s some mystery there; things like that. So that was often the case that someone would suggest that and it was up to the author really to agree or comply with the rest of the band’s advocacy.

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Listen to Montrose’s ‘Bad Motor Scooter’

As a Montrose fan I was a little bit upset with myself that I didn’t connect you guys taking the title of “Bad Motor Scooter” and matching it up with Badfinger’s band name to get the album title for Badmotorfinger. That’s brilliant man.
Two things about that: One it was spontaneous; you know while drinking and smoking cigarettes and playing around with the four-track and listening to the radio. But second was the response. My buddy Reyzart [Reyza Sagheb], who did a lot of graphic art for Superunknown booklet; the fact that his initial response was just to start laughing — like stomach holding laughing [was one thing]. [Album producer] Terry Date and Chris responded the same way a day or two later when I was in studio and I mentioned it to them; it just seemed initially like a great joke title; you know?

READ MORE: How Soundgarden’s ‘Badmotorfinger’ Finally Got Some Attention

I said to Ben and [he just started] cracking up. [So it] seemed like a great joke title. But then when you sat there….I remember Chris sitting there in control room next to Terry; like 15 or 20 minutes later he’s like “You know that’s kind of cool!” He goes “When you think about it it’s not just a joke; it’s kind of cool.” And then I’d think about it; I wrote it out as three words; I put it together as one word; thought “You know it looks cool; it sounds cool.” We started discussing how it evoked a lot of things; it was witty and humorous but also evoked things like cars; automobiles; flipping people off; whole thing; aggressive but colorful; funny; so it did a lot of rock things. [Laughs]

How did it feel when you heard the sound of that record as a whole?
Oh it was impactful; jumped out of speakers; you know we’re bringing home daily cassettes from studios sounding good; but certainly when mixed and mastered just had nice punch.

We’d come off some disappointment; you know we were really happy with how Screaming Life came out but there was some disappointment with Ultramega OK; little bit disappointment with Louder Than Love; little bit mixing stuff; little bit wetter than we might have imagined; but Badmotorfinger, yeah had really solid drum impact guitar colors so we were happy about that.

Watch Soundgarden’s ‘Outshined’ Video

Superunknown, too; I know everyone has had some grievances complaints about working with Michael Beinhorn but he made one coolest sounding records; it’s certainly our most successful record; there’s no question about that we liked how sounded; performing very difficult frustrating; it’s one thing have sound works terms audio you’re listening audio going tape — what mics picking up.

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READ MORE: How Soundgarden Created a Masterpiece With ‘Superunknown’

It’s another thing have sound conducive playing your instrument; lot sounds Michael dialing just were not; he either wasn’t understanding because he’s keyboardist….I know he had commented times wanted impact got from electronic music; again you’re talking compression things hitting hard banging; he did that but as keyboardist someone thinking electronic music these not set things rock guitarists might want approach.

It doesn’t facilitate what my fingers doing neck what they’d like do neck; that was my particular grievance Chris less established guitarist although had great sense rhythm great right arm elbow from his years being drummer; he had great sense rhythm certainly better sense rhythm than I would have; right arm man snare high hat so he had engineering sensibility Michael certainly did; I think there some interest sounds could made go tape.

For me it’s like sounded great but doesn’t play well; guitar is my voice not just instrument recording writing that’s why there some frustration there., my God, Superunknown, sonic so is Badmotorfinger. I had throw because what you’re saying about Badmotorfinger, totally agree with. But impact sonically production Superunknown great well.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.