Warning! This post contains SPOILERS for Spider-Man: Brand New Day
There was very little doubt that <em>Spider-Man: Brand New Day</em> would become a major box-office hit. After all, Tom Holland’s Spider-Man is one of the most popular characters in the MCU, with the character of Spider-Man himself being one of the most popular superheroes of all time. Even so, the movie’s record-breaking performance at the box office thus far is truly on another level, as it could very well surpass 2019’s Avengers: Endgame by the time its run concludes (it already had a better opening weekend than the 2019 Avengers film).
Spider-Man: Brand New Day is clearly on its way to being an Endgame-level phenomenon at the box office, but why? It’s currently on track to outperform its predecessor, Spider-Man: No Way Home, a truly remarkable feat considering the third MCU Spider-Man movie had both Andrew Garfield and Tobey Maguire’s Spider-Men and several of their villains for a generation-spanning experience. Nevertheless, Brand New Day broke a billion dollars in less than a week, having already earned over $1.7 billion at the global box office (No Way Home ended its run around $1.9 billion).
Keeping that in mind, here are eight major reasons why Spider-Man: Brand New Day is becoming an Endgame-level box-office success and why earning over $2 billion is absolutely in sight by the end of its record-breaking run.
Spider-Man’s Brand Is As Big As The MCU Itself
Spider-Man is one of the biggest superheroes of all time alongside Batman and Superman. While the MCU has allowed Tom Holland’s Spider-Man to exist in a universe filled with Marvel heroes just like on the page, Spider-Man would arguably be just as much of a global hit if he weren’t in the MCU. Spider-Man’s brand and popularity as a singular hero is just as big (if not bigger) than the entire MCU itself.
Keeping that in mind, an MCU Spider-Man will always do well at the box office, especially one whom audiences have seen grow and develop over the last decade. It’s been proven that casual mainstream audiences will show up for Spider-Man movies, regardless of their investment in the MCU. The shared universe connections serve as the incredible cherry on top, but Spider-Man’s popularity would exist independently from it as well. By putting Spider-Man and the MCU together and maintaining the franchise as Marvel Studios and Sony have been, it’s no wonder Brand New Day is making Endgame money.
Spider-Man: No Way Home Made Brand New Day A Must-See Event
No Way Home made just under $2 billion worldwide during the pandemic era, a true phenomenon in its own right. Additionally, No Way Home’s ending plays a key factor in Brand New Day’s success, as it saw Peter Parker forced to make a major sacrifice to stabilize the world from multiversal catastrophe. Doctor Strange’s spell made everyone forget Peter Parker ever existed, including his loved ones.
Such a massive character-shaking ending practically guaranteed that the inevitable follow-up to No Way Home would be a must-see Spider-Man film, allowing audiences to finally see Peter Parker grappling with his tragic new status quo and how he manages to move forward. Naturally, Brand New Day gives us exactly that, and the execution is impeccable.
Street-Level Over MCU Multiverse Has Big Appeal Right Now
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