Did you know that Paramore vocalist Hayley Williams made a surprise appearance during the Super Bowl Halftime Show this past weekend? While the spotlight shone on rapper Kendrick Lamar, Williams cleverly connected to the event through her vegan hair dye brand, Good Dye Young. The talented dancers who accompanied Lamar and guest star SZA showcased striking red and black split dye hairstyles, all achieved using products from Williams’ innovative line.

?Screaming at my TV!? Williams enthusiastically commented on Good Dye Young’s post about the Super Bowl performance, highlighting her excitement and connection to the event. It?s worth noting that SZA has previously utilized Good Dye Young to enhance her hair color, as evidenced by posts shared on the brand?s vibrant Instagram account.

Discover the Origins of Good Dye Young Founded by Hayley Williams

The iconic Paramore frontwoman, Hayley Williams, established Good Dye Young in 2016, collaborating with her longtime hair and makeup stylist, Brian O’Connor. According to the company?s official website, the inaugural product was Riot, a bright orange hue that Williams popularized during the mid-2000s, coinciding with the release of Paramore’s album of the same name.

READ MORE: Paramore’s Hayley Williams Announces Exciting Plans for Her First-Ever Solo Tour in 2025

“Each launch that we do, each collection of color, has a story behind it. It has a message,” Williams expressed in a heartfelt video last year, celebrating the seventh anniversary of the brand. “Good Dye Young is about inclusivity and self-expression. We believe it serves as an accessory just as much as makeup, tattoos, or the clothes you wear every day.”

Good Dye Young products are readily accessible, available for purchase on the company?s official website and in numerous retail stores. For those interested in exploring the range in person, the brand offers a convenient “Store Locator” tool to help you find nearby locations.