Swiss Journal of Research in Business and Social Sciences

Women's clothing

Tate McRae Stuns in Strapless Gucci Minidress



Fashion News

Tate McRae brought plenty of sparkle to her latest campaign appearance. The singer stepped in front of the camera for a new Ulta Beauty commercial promoting her TATE 01 fragrance. She went full glam for the occasion, turning the beauty video into a major fashion moment.

What Did Tate McRae Wear in the Ulta Beauty Commercial?

For the commercial, McRae slipped into a shimmering silver Gucci mini that put her legs front and center. The strapless dress featured a straight neckline and a fitted silhouette that hugged her figure before ending high on her thighs.

Silver sequins covered the dress from top to bottom, catching the light as McRae moved around the bright pink Ulta Beauty set. The strapless construction left her shoulders and chest bare, while the extremely short hemline showed off plenty of leg.

According to the Tate McRae Wardrobe account on Instagram, the look is the brand’s Strapless Sequined Mesh Mini Dress, which retails for $3,600.

McRae kept the metallic theme going all the way down to her shoes. She paired the sparkling mini with Gianvito Rossi 105 pumps in metallic nappa leather, priced at $875. The pointed-toe heels featured towering stilettos and a mirror-like finish that coordinated seamlessly with the sequins on her dress.

For beauty, McRae wore her blonde hair down in long, soft waves with face-framing layers. She opted for glowing makeup, defined eyes, and a glossy pink lip, keeping the overall look polished without competing with her statement dress.

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The Ulta Beauty commercial focuses on TATE 01, with McRae holding up a bottle of the fragrance for the campaign. The wardrobe account lists the perfume at $82. Between the sparkling Gucci mini and matching metallic pumps, McRae leaned fully into silver for the campaign. Her leg-baring dress brought a party-ready edge to the beauty commercial.



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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.