When <em>The Bear</em> first launched, it was part of an organic movement to boost viewer engagement and interest in the series. The FX show did not achieve immediate acclaim and a massive following right after its debut. The pivotal factor that drew viewers to the show was the powerful influence of word of mouth on social media, with fans creatively sharing images of the show’s star, Jeremy Allen White, to pique interest. A memorable tweet that caught attention was highlighted by White during a recent appearance on <em>The Tonight Show Starring Jimmy Fallon</em>, where host Jimmy Fallon showcased fan reactions as he discussed the exciting developments in Season 4 of this beloved series.

The notable tweet originated from journalist Alex Zaragoza. In 2023, she humorously expressed, “I’m too scared to watch The Bear because I’m actively in therapy to stop falling in love with men who look like this.” This post went viral, featuring a captivating image of White portraying Carmen “Carmy” Berzatto in his signature white t-shirt and blue apron, a look that has become iconic among fans of the series. If you encounter a man dressed in a white t-shirt and blue apron on Halloween, it’s a clear indication he’s a fan of The Bear. Zaragoza humorously followed up, stating, “By falling in love, I mean wasting my time.”

When Fallon presented this tweet to White on The Tonight Show while promoting Season 4, White acknowledged the significant impact it had on the series’ popularity. “Oh man, I think she’s responsible for the success of the show, to be honest,” White remarked to Fallon. “That tweet circulated widely at the start and served as fantastic marketing.” Indeed, the tweet garnered over 30,000 likes and was part of a larger movement of fan engagement during Season 1, where many fans joked about White’s striking blue eyes and how Carmy could be a source of trouble.

Discover Why The Bear Continues to Captivate Audiences

The highly anticipated Season 4 of the acclaimed series has just premiered on FX, introducing even more intricate challenges for both the restaurant staff and Carmy. This season also brings a fresh wave of memes, with one popular joke suggesting that White should wear brown contacts because his blue eyes are “too powerful.” This playful banter embodies the unique charm of The Bear. Interestingly, even Carmy’s simple white t-shirt has sparked lively discussions among fans, showing how a basic outfit can become a cultural talking point. With every new season, fans express their concerns for their favorite culinary characters, and perhaps these memes serve as a collective coping mechanism for the audience.

Viewers can catch Jeremy Allen White’s performance in Season 4 of The Bear exclusively on Hulu.

Source: The Tonight Show Starring Jimmy Fallon