Hailey Bieber, the poster girl for street style, fronted the Alaïa Summer Fall 2026 Archetypes campaign in a plunging top and a tiered ruffled skirt. Maison Alaia’s official Instagram page shared a photo of the Rhode founder posing against a monochromatic background. She is also a part of the current Saint Laurent campaign.
Hailey Bieber strikes a pose in plunging top and funky tiered skirt for Alaia campaign
In the new campaign for Alaia, Hailey Bieber’s outfit was the perfect blend of architectural silhouette and tactile contrast, centered around a play of geometry and bold, warm-toned hues. The top was a structural, minimalist wrap piece in a vibrant brick-red suede. It featured a deep plunging and wide, bandage-style straps that crisscrossed at the torso, creating triangular cut-outs at the ribs and back. A thick, flat-tie knot secured the top at the waist, with the elongated ends casually draping against her skin.
Bieber paired it with a floor-length skirt, which marked a dramatic shift in texture and volume. Rendered in a deep magenta, the skirt featured three distinct tiered layers. Each tier was meticulously constructed with accordion-style box pleats. The repetitive, vertical ribbing created a heavy, structural weight that flared out at each level.
The interplay between the two pieces, the skin-baring top and the voluminous skirt, added a compelling tension to the look. Meanwhile, pairing a warm, earthy red with a cool-toned magenta created a modern color-blocking effect. Bieber wore her hair slicked back into a bun, which emphasized the top’s deep-V neckline and her polished glam. Her makeup featured contoured cheeks and a nude lip.
Photographer Tyrone Lebon captured the model posing with her hands raised above her head for the new campaign at his Grace Mews gallery in London. Fans are already in love with her look. One Instagram user commented, “Hailey really be booked and busy,” while another wrote, “THEEEE IT GIRL.” Some others called her look “Stunning.”
