Swiss Journal of Research in Business and Social Sciences

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Tinder Dating Grows in Host Cities



Ryan Seacrest Clarifies If He’s Really on Tinder After Wheel of Fortune Comment

The World Cup 2026 has become a goal-den opportunity for online dating.

In fact, Tinder usage has kicked into high gear in host cities in the United States, with the dating app seeing nearly a 60 percent increase in matches compared to this time last year, according to internal data reported by Mashable.

What’s more, the data suggests folks are more open to Messi-ng around on the app during the soccer tournament. In terms of net gains, there’s been a 15 percent increase in users and around a 25 percent increase in Swipe activity, per the outlet.

Tinder users in Mexico and Canada are also having a ball, with data showing an average 47 percent increase among international users in cities that are hosting games. According to Mashable, some of the strongest activity jumps include an incredible 80 percent increase in user activity around the Sweden vs. Tunisia game in Monterrey, Mexico, on June 14.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.