Swiss Journal of Research in Business and Social Sciences

Music

Wildchild Ballad ‘Cry Wolf’ by Alex Warren on Fallon


Key Takeaways

  • Career Highlights: Alex Warren achieved significant success with his single “Ordinary,” topping the Billboard Hot 100 for 10 weeks.
  • International Success: He dominated the Official U.K. Singles Chart for 13 weeks, becoming the U.S. artist with the most consecutive weeks at No. 1 in the U.K.
  • Awards and Recognition: Warren’s accolades include five iHeart Radio Awards and a Grammy nomination for Best New Artist.
  • Recent Performances: He recently performed on NBC’s The Tonight Show Starring Jimmy Fallon after completing his world tour.

There’s nothing ordinary about the past two years in Alex Warren’s career. The California singer, songwriter and content creator landed a hit for the ages with “Ordinary,” a single that last year led the Billboard Hot 100 for 10 weeks.

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It was a similar story on the other side of the Atlantic, where the YouTuber and Hype House alum reigned over the Official U.K. Singles Chart for 13 weeks. With that feat, he became the U.S. artist with the most consecutive weeks at No. 1 in the United Kingdom. “Ordinary” was the best-selling single of the year 2025 in Australia.

His two albums have led the Official U.K. Albums Chart, including his most recent collection Wildchild (via Atlantic Records), which dropped in August of this year, and his treasure chest includes five iHeart Radio Awards, a 2025 MTV VMA (for best new artist), Billboard’s Best New Artist of 2025 and a Grammy nomination (also for best new artist).

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Warren recently completed his Finding Family on the Road world arena tour, and celebrated by getting back on stage, this time at NBC’s studios in New York City for a performance on The Tonight Show Starring Jimmy Fallon.

For the spot, which aired Wednesday night (Sept. 30), Warren and his band performed the Wildchild ballad “Cry Wolf” on a stage which, through the wonders of technology and some clever design, had the appearance of a spooky late-night walk in the park. The smoke machine worked like it was lifted from the set of a vintage Hammer Film.

“I’m so proud of Wildchild,” he recently said of his new album. “Creatively, this is where I wanted to go. If you relate to even one part of it, I’m happy. It touches on so many different elements, but there’s a message. I’m happy with who I am now, and I’m ready to take over what my dad didn’t get to finish as a husband and, someday, a father.”

Watch Warren’s late-night performance below.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.