Kanye West has once again stirred the pot of public opinion with his latest Super Bowl commercial, showcasing his bold marketing approach.

The renowned rapper, known for his hit “Gold Digger,” appeared in a striking 30-second advertisement for his renowned clothing and footwear brand, Yeezy, which aired during the Super Bowl on February 9. Although it did not reach a national audience, it was prominently featured in the significant market of Los Angeles, as reported by Variety, highlighting the ad’s strategic targeting.

In this intriguing commercial, Kanye is seen reclining in what seems like a dentist’s chair, dressed casually in glasses, a hoodie, and a cozy blue blanket pulled up to his chin, creating a casual and relatable vibe.

He humorously states, “So what?s up, guys? I spent, like, all the money for the commercial on these new teeth,” while showcasing his flashy grills. He adds a playful tone, “So once again, I had to shoot it on the iPhone. Um? um? um… head over to yeezy.com.” This candid moment captures his characteristic blend of humor and authenticity.

The advertisement then transitions to a stark white screen featuring bold black text that reads “GO TO YEEZY.COM,” followed by the disclaimer “PAID FOR BY YEEZY LLC.” This direct call-to-action encourages viewers to engage with his brand.

At the time the commercial aired, the Yeezy website showcased a single product: a white t-shirt emblazoned with a controversial black swastika, which sparked conversations about the brand’s direction and Kanye’s provocative choices. This bold move reflects his penchant for challenging societal norms through fashion and marketing.