The collaboration between Steven Meisel and Zara has undeniably created a remarkable synergy in the world of fashion photography. Since their partnership began in 2017, each campaign has left us in awe of their creative expression and artistic vision. In 2023, they took their collaboration to a new level with an exclusive project that showcased the elite of the modeling industry. It’s no wonder that Marta Ortega Pérez chose Steven Meisel to lead the campaign for the 50th anniversary of Zara. Celebrating five decades since the first Zara store opened in A Coruña, Spain in 1975, Meisel has immortalized 50 of the most iconic women in fashion through striking black and white portraits for this milestone campaign.
The illustrious list of models captured by Meisel includes industry legends such as Abbey Lee, Adriana Lima, Alek Wek, Amar Akway, Amber Valletta, Amelia Gray, Awar Odhiang, Candice Swanepoel, Carla Bruni, Caroline Trentini, Carolyn Murphy, Christy Turlington, Cindy Crawford, Doutzen Kroes, Edie Campbell, Eva Herzigova, Fei Fei Sun, Georgia Palmer, He Cong, Imaan Hammam, Irina Shayk, Iselin Steiro, Joan Smalls, Julia Nobis, Karen Elson, Karlie Kloss, Lexi Boling, Lina Zhang, Linda Evangelista, Liya Kebede, Lulu Tenney, Mariacarla Boscono, Marisa Berenson, Maty Fall, Meghan Collison, Mona Tougaard, Naomi Campbell, Natasha Poly, Paloma Elsesser, Paulina Porizkova, Penelope Tree, Precious Lee, Rianne van Rompaey, Rosalieke Fuchs, Sascha Rajasalu, Sasha Pivovarova, Sora Choi, Twiggy, Vittoria Ceretti, and Yasmin Warsame. This exceptional lineup underscores the significance of this campaign and the lasting impact of Meisel’s artistry on the world of high fashion.
Experience the Zara 50th Anniversary Campaign for 2025, Captured by Steven Meisel
Explore the Reactions and Insights from theFashionSpot’s Forum Members
“Large group photographs often fail to resonate with me,” expressed MModa, sharing their preference for individual fashion shots that convey more depth and personality. The overwhelming visual impact of such collective images can sometimes dilute the essence of each model’s unique style and character.
“The casting is impressive, but the final result feels reminiscent of Edward Enninful’s farewell cover for Vogue, which lacked excitement,” critiqued thiago, highlighting a sentiment that echoes across various fashion critiques regarding the predictability of group shots.
While some observers were left unimpressed, fashionsavvvvy proclaimed, “This is a huge letdown,” reflecting a shared disappointment among those who anticipated a more dynamic presentation of such celebrated figures in the fashion world.
Longtime admirer of Meisel’s work, tigerrouge remarked, “His photography has been significant for me for years, but I feel like I’ve seen this type of model group shot enough times to feel indifferent towards it in 2025.” This comment resonates with many who appreciate innovation and creativity in fashion imagery.
svpernova echoed similar sentiments, stating, “I’m really disappointed. They have some of the most iconic models in history, yet they opted for a group shot?” This highlights the expectations that come with such a powerful lineup of talent.
Gonzalo succinctly noted, “Predictable casting,” pointing out the lack of surprise in the choices made for this significant campaign.
Adding to the critiques, MagFan questioned, “As expected. Lots of filler models. Where are the top girls like Vodianova or Bündchen?” This highlights the ongoing debate within the industry about visibility and representation in high-profile campaigns.
We invite you to share your thoughts on the Zara 50th anniversary campaign and engage in the conversation about its impact on fashion and culture.
