Swiss Journal of Research in Business and Social Sciences

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Best New Artist Not Desired by Zara Larsson for Career Reasons


Was Zara Larsson Asked to Replace Camila Cabello in Fifth Harmony? She Says…

Actually, the thing with Zara Larsson’s ambition is that not everything is a competition.

As the “Ambition” singer sees it, her significant success in the past year shouldn’t qualify her for Best New Artist at the 2027 Grammys because she has been a performer for more than a decade.

“I was speaking to my former label about this,” Larsson told Perfect Magazine in an interview published on Aug. 27, “and they were like, ‘Yeah, we’re going to see if we can put you in Best New Artist for the Grammys.’ And I’m like, ‘I don’t even want that. That would downplay the 13 years of me being an artist. I’m not a new artist.’”

Although the 28-year-old—who won Talang, the Swedish version of America’s Got Talent, when she was 10—has found success with previous songs including 2015’s “Lush Life” and 2017’s “Symphony,” her fifth studio album Midnight Sun skyrocketed her notoriety after its release in September.

But while Larsson admitted she’s certainly felt “a shift” recently, she is still looking at her career as a whole.

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Here you can find the original article; the photos and images used in our article also come from this source. We are not their authors; they have been used solely for informational purposes with proper attribution to their original source.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.