Swiss Journal of Research in Business and Social Sciences

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Women's clothing

Bold Trend Celebrating Every Curve in Fashion

Key Takeaways

  • Plus-size swimwear is evolving, allowing women to embrace their curves confidently.
  • The Juiccy Fruit Collection features vibrant designs that celebrate diverse body shapes.
  • Adjustable details in swimwear enhance fit and comfort for different body proportions.
  • Cherri Cheeks aims to empower women to wear what they love without waiting for body changes.

Forget the old fashion rules that said plus-size women should cover up at the pool. Plus size cutout swimwear is redefining what confidence looks like this summer, with bold silhouettes, adjustable ties and strategic design details that help curvy shoppers embrace one of the season’s biggest trends without sacrificing comfort or support.

The latest Juiccy Fruit Collection from Cherri Cheeks is embracing that shift with vibrant designs that celebrate every curve, every shape and every woman’s right to take up space at the beach, poolside and beyond.

plus size cutout swimwear

That’s the idea behind Cherri Cheeks’ new Juiccy Fruit Collection, a vibrant lineup of 14 swimsuit designs inspired by bold colors, playful textures and unapologetic self-expression. Rather than treating cutouts as decoration, the collection uses strategic placement, adjustable ties and supportive silhouettes to celebrate the diversity of plus-size bodies.

Strategic cutouts have become increasingly common in swimwear collections over the last several seasons as brands move away from concealment-focused designs and toward body-positive styling. Rather than asking women to hide their curves, designers are finding new ways to celebrate them through thoughtful construction and customizable fit.

Cutouts That Work With Curves

The return of cutout swimwear isn’t exactly new, but the conversation around it has changed.

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Instead of asking whether plus-size women “can” wear cutouts, designers are asking how those details can be adapted to fit different proportions. Strategic openings can emphasize the waist, highlight curves or create visual balance without sacrificing support.

For Cherri Cheeks founder , Andrea “Cherri” Dorsey, that approach is intentional.

“Cherri Cheeks is about giving curvy women access to swimwear that is sexy, current, expressive and created with their bodies in mind.”

Throughout the Juiccy Fruit Collection, cutouts are paired with adjustable straps and ties, allowing wearers to personalize how each swimsuit fits.

Why Adjustable Details Matter

Anyone who has shopped for swimwear knows that sizing isn’t one-size-fits-all, even within the same size range.

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.