Swiss Journal of Research in Business and Social Sciences

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Brand New Day Crowned the New King of Marvel Movies


The tables turned this weekend, with Spider-Man: Brand New Day getting the Marvel Cinematic Universe back on track after an uneven last few years. Still the highest-grossing film franchise of all time, the MCU delivered its first few bombs recently, after seemingly being infallible for the better part of 15 years. The Marvels grossed just around $200 million worldwide, while Ant-Man and the Wasp: Quantumania fell short of both its predecessors. Even the hotly marketed The Fantastic Four: First Steps and Thunderbolts* underperformed in relation to their budgets. But Spider-Man: Brand New Day not only broke the opening-weekend box office records of its predecessor, Spider-Man: No Way Home, but it nearly delivered the biggest debut of all time.

Directed by Destin Daniel Cretton and headlined by Tom Holland, the movie broke Avengers: Endgame‘s opening-day record at the domestic box office, grossing $168 million. By comparison, Avengers: Endgame grossed $157 million in its first day of release in 2019. The superhero team-up, directed by the Russo Brothers, ultimately made $357 million domestically and around $1.2 billion worldwide in its debut frame, setting incredible records that seemed almost impossible to break. Remember, it was only in 2002 that Sam Raimi‘s original Spider-Man hit became the first film in history to gross more than $100 million in its domestic debut weekend. Holland’s Spider-Man: No Way Home, on the other hand, grossed $260 million in its domestic debut in 2021. This record has now been broken by Spider-Man: Brand New Day.

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Here’s How Much ‘Spider-Man: Brand New Day’ Has Grossed at the Box Office

Positioned as the start of a new trilogy, the movie grossed $355 million domestically and $875 million worldwide in its first frame.This puts it at the number-two spots on the all-time lists, trailingAvengers: Endgame on both.Spider-Man: Brand New Day also features Jon Bernthal as the Punisher, withZendaya andJacob Batalon returning from previous installments as M.J. and Ned, respectively. Produced ona reported budget of $225 million,the new movie opened to near-unanimous praise. It now holds a “Certified Fresh”90% critics’ score and “Verified Hot”98% audience score on the aggregator website Rotten Tomatoes, where the consensus reads, “Spinning a web of spectacular set pieces together with mature emotional stakes and Tom Holland’s soulful performance,Brand New Day is a promising reset that portends Spidey will remain sticky on the big screen for years to come.” With this opening weekend haul, the movie has overtaken the lifetime global grosses of past superhero movies such asBatman v Superman: Dawn of Justice,Black Panther: Wakanda Forever, andThor: Ragnarok. Stay tuned to Collider for more updates.

spider-man-brand-new-day-poster-2.jpg

Release Date

July 31, 2026

Runtime

145 Minutes

Director

Destin Daniel Cretton

Writers

Chris McKenna, Erik Sommers, Steve Ditko, Stan Lee

Producers

Amy Pascal , Kevin Feige , Rachel O’Connor , Avi Arad



Headshot Of Tom Holland

Spider-Man / Peter Parker



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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.