Hailey Bieber is stepping into a new fashion era with Alaia, this time in a figure-hugging bodysuit. The model and Rhode founder recently appeared as the face of the brand’s latest Archetypes campaign, and fans are already calling the collaboration iconic.
Hailey Bieber showcases her curves and toned legs in a figure-hugging bodysuit
Check out her look here:
In one of the images, Hailey Bieber posed on a sculptural glass chair while wearing a nude bodysuit that highlighted her toned legs and curves. She paired the minimalist look with heels and sleek accessories, while her long, dark hair flowed behind her.
The striking shoot delivered a clean and modern aesthetic that matched Alaia’s signature style. Many fans online praised the campaign for blending luxury fashion with Bieber’s effortless “cool girl” image. Some also called the collaboration a smart move for the brand as it continues attracting a younger, fashion-forward audience.
“Hailey Bieber becoming the face of Alaïa Archetypes feels like more than a campaign launch,” one fan wrote. Others described the campaign as “already iconic.”
