Swiss Journal of Research in Business and Social Sciences

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Women's clothing

Fashion trends Boomers still refuse to accept in 2023


Key Takeaways

  • Fashion Trends: Many older Americans struggle to understand modern fashion trends that prioritize comfort over traditional aesthetics.
  • Chunky Sneakers: The popularity of chunky sneakers among younger generations contrasts sharply with Baby Boomers’ preferences for classic styles.
  • Thrifting: Thrifting has become a status symbol for younger shoppers, while older generations often view it as a sign of financial hardship.
  • Gender Neutrality: Today’s fashion embraces gender-neutral clothing, allowing individuals to express themselves without traditional constraints.

Fashion moves at lightning speed these days, leaving many older Americans scratching their heads in pure confusion. What was once considered a total clothing faux pas is now the hottest look on the streets of New York and Los Angeles.

Baby Boomers look at these modern choices and wonder why anyone would intentionally dress like they just rolled out of bed. Change is undeniably hard, especially when it involves trading classic silhouettes for baggy sweatpants and plastic clogs.

Chunky “Ugly” Sneakers

Platform Sneakers
Photo Credit: Anastasiagorova/Deposit Photos

If there is one shoe that makes Boomers cringe, it is the massive, clunky sneaker that looks ready for a moon landing. Young people love pairing these heavy orthopedic-style shoes with delicate summer dresses or sharp suits for a bold contrast. Older generations remember spending good money to avoid looking like they were wearing medical footwear to a nice dinner.

These bulky kicks offer incredible arch support, making them surprisingly practical for walking around the city all day. Boomers might call them an eyesore, but younger Americans simply brush off the criticism while enjoying happy feet. Comfort has officially conquered aesthetics, and those massive soles are stomping all over traditional style rules.

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Mom Jeans And Baggy Denim

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Image Credit: Dmitriy Steinke/Pexels

Remember when tight, form-fitting jeans were the only acceptable option for a night out on the town? Today’s youth have completely abandoned that idea in favor of loose, high-waisted pants that offer plenty of breathing room. Boomers often joke that these voluminous pants look exactly like the tragic fashion mistakes they made back in the eighties.

The baggy denim takeover is massive, with the men’s denim segment alone valued at a staggering $37.54 billion in 2024. People are happily swapping restrictive waistbands for relaxed fits that allow them to actually sit down comfortably after a big meal. No matter how much older relatives beg them to wear something flattering, the younger crowd is sticking to their oversized blues.

Wearing Crocs In Public

Crocs
Photo Credit: Alexshyripa/Deposit Photos

There was a time when foam gardening clogs were strictly reserved for pulling weeds in the backyard on a Sunday morning. Now, you can spot teenagers and young adults wearing these bright rubber shoes to the mall, the movies, and even nice restaurants. Boomers simply cannot fathom why anyone would pay good money to leave the house looking like a confused chef.

The joke is clearly on the critics because Crocs reported record 2024 results with annual revenues hitting a massive $4.1 billion. Fans customize their pairs with quirky little charms that showcase their personalities, turning basic footwear into a walking art project. While grandpa begs his grandson to put on real shoes, he is already out the door in his neon green clogs.

Athleisure For Every Occasion

High angle of serious plus size female with long hair leaning on hand while lying against white background athletic wear
Photo Credit: SHVETS production via Pexels

Wearing yoga pants to the grocery store used to be a sign that you gave up on getting dressed for the day. That mindset is totally gone, and athletic wear has become the standard uniform for everything from coffee dates to office meetings. Older Americans still believe that gym clothes belong strictly inside the gym and they find this casual revolution slightly disrespectful.

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The numbers prove that comfortable clothing is winning the war as Rawshot.Ai says a 2024 consumer survey showed 36% of Americans wear athletic apparel outside of workouts at least weekly. People have realized that life is simply too short to spend eight hours a day in stiff trousers or itchy fabrics. Boomers might keep their starched shirts perfectly ironed but the rest of the country is happily living in stretchy fabrics.

Thrifting As A Status Symbol

secondhand stores. Thrift. gabriel12 via Shutterstock
Image Credit: Gabriel12/Shutterstock

Decades ago wearing secondhand clothing was something people hid because it was associated with tough financial times. Today scoring a vintage jacket at a local thrift shop earns you serious bragging rights among the younger eco-conscious crowd. Older generations find it deeply confusing that kids with money are actively choosing to wear someone else’s discarded garments.

This shift is a massive economic force as Fortune says ThredUp’s 2024 Resale Report noted that 10% of the global apparel market is expected to be made up of secondhand items by 2024. Young shoppers want sustainable fashion choices and they love the thrill of hunting through racks for a rare one-of-a-kind piece. Boomers might prefer the crisp feeling of a brand new store tag but the youth are proud of their recycled treasures.

Bicycle Shorts As Everyday Wear

Biker slip shirts
Photo Credit: MART PRODUCTION/Pexels

Bicycle shorts were originally invented for the sole purpose of making long rides on a ten-speed bike less painful. Suddenly fashion influencers decided they were the perfect bottom to pair with oversized blazers and luxury handbags. Boomers look at this combination and wonder if the wearer simply forgot to put on the rest of their trousers.

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The look is undeniably comfortable especially during the sweltering heat of a typical American summer afternoon. It offers the ease of leggings but with a much cooler breezy feel that keeps you moving fast. While older folks shake their heads at the spandex the younger crowd is enjoying the ultimate freedom of movement.

Socks With Sandals

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For generations wearing socks with open-toed shoes was considered the ultimate sign of a clueless tourist on vacation. That exact aesthetic has now been embraced ironically and earnestly by teenagers hanging out at the local park. To a Boomer this pairing is a fundamental violation of the basic rules of getting dressed in the morning.

This fashion trend is all about keeping your toes warm while maintaining the easy slip-on convenience of a simple sandal. It is a delightfully rebellious statement that screams you care more about your own comfort than anyone else’s opinion. The older generation might cringe at the sight but kids are walking on clouds with their fuzzy socks and slides.

Tiny Sunglasses

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Sun protection used to mean wearing massive bug-eyed shades that covered half your face during a sunny day at the beach. Enter tiny sunglasses trend featuring lenses so small they barely cover the wearer’s pupils. Boomers find these microscopic accessories completely useless and often point out that they provide zero actual protection from glare.

The truth is that these miniature frames are purely decorative meant to sit low on your nose for a cool unbothered look. They add an instant edge to any outfit making you look like an extra in futuristic action movie while grandpa reaches for his reliable polarized aviators his grandkids are happily squinting through their trendy little slivers of plastic.

The Return Of The Fanny Pack

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In nineties fanny pack was standard accessory for dad tourists visiting theme parks across country today younger generation has rebranded them as crossbody bags wearing them tight across chest like stylish seatbelt Boomers remember throwing theirs in trash years ago entirely unconvinced this pouch could ever be cool again.

These bags offer incredible convenience keeping your phone and wallet safe while leaving your hands completely free to hold iced coffee High-end designers have caught onto craze slapping luxury logos on simple nylon pouches charging top dollar Older crowd might laugh but having quick access keys without digging through bottomless purse is massive win.

Oversized Everything

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Buying clothes that actually fit your body used to be gold standard looking polished put together Current style rulebook throws that out window favoring massive sweaters huge coats shirts swallow wearer whole Older Americans genuinely worry younger generation hiding under fabrics instead presenting sharp neat appearance.

The appeal lies cozy protective feeling gigantic piece clothing provides chilly stressful day It’s like walking around wrapped favorite living room blanket without drawing strange stares neighbors Boomers might still prefer crisp fitted suit but modern fashion heavily leaning into joy looking like chic marshmallow.

Gender Neutral Clothing

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Department stores used draw hard line between men’s clothing one floor women’s apparel another Today’s youth freely wander between sections mixing skirts men’s button-downs unisex streetwear incredibly expressive outfits Boomers grew up very strict rules about who should wear what blurring those lines still causes plenty raised eyebrows.

This relaxed approach allows people simply buy what they like without checking see which gender label targets Brands noticing this shift actively removing gendered labels from their basic T-shirts denim lines Older generation may find concept foreign kids proving great style absolutely no boundaries.

Disclaimer : This list solely author’s opinion based research publicly available information It not intended professional advice .

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Sarah Parker
Sarah Parker is a research analyst and content contributor with a strong interest in business strategy, organizational behavior, and social development. With a background in sociology and public policy, she focuses on exploring the intersection between research and real-world application. Sarah regularly contributes articles that bridge academic insights and practical relevance, aiming to foster critical thinking and innovation across sectors.