Kylie Jenner is embracing summer beauty season in style. The socialite fronted the latest Kylie Cosmetics campaign to promote the brand’s new Watermelon Lip Butter, posing in a barely-there white micro minidress that perfectly matched the campaign’s clean, fresh aesthetic.
Kylie Jenner strikes a pose in teeny tiny micro minidress for Kylie Cosmetics
The campaign featured Jenner crouching on the floor while holding the pink lip product. The sleeveless white dress hugged her figure and featured a simple round neckline, but its ultra-short hemline stole the spotlight. The micro minidress rode high up her thighs as she posed in white slide sandals, giving the minimal outfit an effortless chic feel.
Rather than relying on bold accessories, Jenner let the dress and the beauty product take center stage. She wore her signature long, jet-black hair in loose, soft waves while her makeup echoed the campaign’s theme with rosy cheeks, softly defined eyes and glossy pink lips that highlighted the new lip butter’s sheer finish.
Additional campaign images showcased close-ups of the watermelon-scented lip treatment alongside vibrant pink product shots, reinforcing the collection’s playful, summer-inspired aesthetic.





