Key Takeaways
- Campaign location: The Chanel Cruise 2027 campaign was photographed at La Grande Plage in Biarritz.
- Campaign photographer: Alec Soth photographed the campaign for creative director Matthieu Blazy.
- Featured models: Anne Vyalitsyna, Bhavitha Mandava, Bruna Souza, Chiara Dorward, Josephen Akuei, Ruyu Chen and Stephanie Cavalli appear in the images.
- Forum response: TheFashionSpot forum members expressed both positive and critical opinions about the campaign.
Matthieu Blazy continues to work with different photographers on Chanel campaigns. After becoming creative director of the French fashion house in 2024, Blazy commissioned photographers including Craig McDean and Julien Martinez Leclerc to capture his vision. For his debut campaign, Blazy worked with Alec Soth, who returns for the Chanel Cruise 2027 campaign. In a setting that echoes the collection’s presentation location, the American photographer traveled to Biarritz. Models Anne Vyalitsyna, Bhavitha Mandava, Bruna Souza, Chiara Dorward, Josephen Akuei, Ruyu Chen and Stephanie Cavalli appear on the beach at La Grande Plage, evoking the spirit of the elegant seaside town. This article presents the campaign details and the range of forum reactions.
How did Alec Soth photograph the Chanel Cruise 2027 campaign?
Alec Soth photographed the Chanel Cruise 2027 campaign on La Grande Plage in Biarritz, featuring seven models. The campaign’s seaside setting connects its imagery with the location associated with Matthieu Blazy’s collection presentation.
The Chanel Cruise 2027 campaign pairs Alec Soth’s photography with a beach setting in Biarritz.
What did TheFashionSpot forum members think of the campaign?
TheFashionSpot forum members shared mixed reactions to the Chanel Cruise 2027 campaign. Some praised its appearance, while others criticized its styling and overall effect.
Forum reactions to the Chanel Cruise 2027 campaign ranged from approval to strong criticism.
“I like this! Finally, a good campaign from them,” exclaimed WAVES upon first look.
“The first of the Blazy campaigns that I like. It doesn’t feel like it’s been smothered or plasticized,” noted forum member fruitdots.
Not everyone was convinced. “His campaigns are so cheesy and commercial. I would like to see something more ethereal and glamorous. I’ve seen department stores with better campaigns than this!” declared GivenchyHomme.
“Overall, it’s messy. Those random décor pieces… and more flowers,” complained WAVES.
“It’s so terrible. I hate his Chanel more and more every day,” said elleo.
What models appear in the Chanel Cruise 2027 campaign?
The campaign features Anne Vyalitsyna, Bhavitha Mandava, Bruna Souza, Chiara Dorward, Josephen Akuei, Ruyu Chen and Stephanie Cavalli. The models were photographed at La Grande Plage in Biarritz.
Seven named models appear in the Chanel Cruise 2027 campaign.
Where was the Chanel Cruise 2027 campaign photographed?
Alec Soth photographed the campaign on La Grande Plage, a beach in Biarritz. The location echoes the place associated with the collection presentation.
La Grande Plage in Biarritz is the campaign’s stated photography location.
Who photographed the Chanel Cruise 2027 campaign?
Alec Soth, an American photographer, photographed the Chanel Cruise 2027 campaign. It was a return collaboration following his work on Matthieu Blazy’s debut campaign.
Alec Soth is the photographer credited for the Chanel Cruise 2027 campaign.
To see more of the Chanel Cruise 2027 campaign by Alec Soth and join the conversation, click here.
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