Just like Prada, Miu Miu’s advertising campaigns simply do not resonate like they once did. Long gone are iconic moments such as Drew Barrymore posing for Ellen von Unwerth or Kristina Tsirekidze falling into the pool for Vincent Peters. Fast forward to the present day, and Miuccia Prada presents Hailey Bieber and Xiao Wen Ju as the face and embodiment of the Fall 2026 collection. Set in a deserted car park at nightfall, the models pose under the street lights in an eerie setting, each posing solo through the lens of photographer Zoë Ghertner (with styling from Lotta Volkova).
Hailey Bieber & Xiao Wen Ju for the Miu Miu Fall 2026 Campaign
Read below the reactions of theFashionSpot’s forum members:
“This brand bores me to death. Never got the hype,” shared Creative at the moment the campaign launched.
“Lol, Hailey Bieber again? What have we done to deserve this?” asked ellearchivist.
“I always have high expectations, and lately I keep ending up disappointed. It gives lookbook at best,” critiqued forum member prylvi.
WAVES exclaimed: “It’s all so insipid. The photography is terrible.”
“This looks like a super low-budget shoot,” noted a disgusted TomBlanksFullFatMiuMiu.
“These are the most unimpressive photographs I’ve ever seen,” remarked Squizree.
See more of Hailey Bieber and Xiao Wen Ju from the Miu Miu Fall 2026 campaign and click here to join the conversation.
