Hurley keeps things classic in black, posing against a minimalist studio backdrop while letting the tailoring take center stage. The campaign marks Hurley’s latest collaboration with Joseph Ribkoff, which introduced her by celebrating the ‘confidence and presence that have made her a fashion fixture for decades’. Hurley’s outfit certainly fits the brief.

She wears Joseph Ribkoff’s black Statement Button Fitted Blazer. A sharply cut jacket that hugs her waist before falling over matching trousers. The blazer features a notched collar and long sleeves, while a row of mismatched statement buttons adds gold-toned flashes down the front.

Hurley wears the jacket with nothing visibly layered underneath. Thus leaving its plunging neckline to dip low across her chest and giving the traditional power suit a much more daring finish. Joseph Ribkoff currently lists the blazer for $310.

Hurley paired it with the label’s matching black Flared Pull-On Pants, which are currently listed for $165. The trousers are also made from bonded scuba crepe. Together, the two pieces bring the price of Hurley’s full black suit to $475.

In the campaign, she wears her brunette hair loose in voluminous layers around her shoulders. She keeps the rest of the styling pared back. One full-length shot captures Hurley smiling in the matching set, while footage shared on Instagram offers a behind-the-scenes glimpse of her posing and moving around the studio.

Joseph Ribkoff described “She Icons” as more than a traditional seasonal campaign, calling it “a celebration of women who know who they are, embrace life’s possibilities, and wear every chapter with joy.”