Key Takeaways

• Skincare entrepreneur Jon Richardson claims Güd Life Co. copied his brand’s name and marketing.
• Richardson founded Güde Life skincare two years prior to Güd Life Co.’s launch.
• He has not trademarked his brand but relies on common law trademark protections.
• A GoFundMe campaign has been initiated by Richardson to support his legal battle.

Skincare entrepreneur Jon Richardson is accusing California brand Güd Life Co. of copying his Güde Life skincare company’s name, packaging, and slogans. Richardson, who is known as “The Skincare Bro,” reportedly built his business to a $1 million profit.

Richardson reportedly spoke out about the brand similarities. And now, Güd Life Co. is reportedly attempting to trademark itself.

Now, The Shade Room’s Justin Carter is delving into what’s going down on ‘TSR Investigates.’

More On The Skincare Brand Battle

According to Carter, Richardson founded the Güde Life skincare company two years before Güd Life Co. Once the follow-up brand was on the market, Richardson noted similarities between the two. Upon reaching out to the brand to inquire about their inspiration, Richardson allegedly received no response. From there, he went public, sharing similar marketing materials and promotions between the brands.

Furthermore, Richardson’s business name, slogans, and logos were not copyrighted or trademarked. Instead, Richardson’s material is reportedly under a “common law trademark.” Per Google Search, this is an “unregistered brand name, logo, or slogan that receives automatic legal protection through actual use in commerce.”

“Common law means that we haven’t filed or have necessarily filed or have federal trademark rights nationally, but based on use of a brand name, you may… be able to have some limited trademark rights based on your use. That use is not nationwide. That use is limited to the geographic area where you have penetrated the market,” Dayna Thomas, common law attorney of Dayna Thomas Law, explained to Carter.

What Happens Next For Jon Richardson’s Güde Life

Scroll above to watch as Dayna Thomas breaks down common law trademarks. Additionally, she explains why she wouldn’t rely on common-law trademarks to assist in legal battles. Furthermore, Thomas explains why she doesn’t believe Jon Richardson’s case will be easily settled.

Lastly, Carter shares that Jon Richardson has launched a GoFundMe to help battle his case. Additionally, shares a statement from Güd Life Co. regarding the speculated infringement.

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