We did not expect to see Slipknot in a Gucci promotional film on our 2026 bingo card, but here we are.

The band’s thunderous drumming from the hard-hitting classic “(sic)” provides the soundtrack for a segment of a new short film promoting the Gucci fashion brand.

What Is Happening With the Gucci Short Film?

The 1:45 second short features numerous models seemingly being called into action. The early part of the film, directed by Jonathan Glazer, focuses on a woman whistling to attract the attention of her fellow models, who emerge one by one from a two-story hotel, dressed impeccably, of course.

As the action shifts toward the moon overlooking the hotel and a car speeding by in the night, so does the music, introducing the high-energy pummeling of “(sic).” The convertible vehicle, also featuring some stylish models, plummets back to earth as the double kick drum maintains the high energy.

READ MORE: Slipknot’s Clown Attends Big Star-Studded New York Fashion Show

The promotional spot concludes with all the models gathering for a night out, their steps illuminated on the darkened walkway.

The music surrounding Slipknot’s “sic” includes the more swanky “Un bacio e troppo poco” by Mina and “Heir Encore” by Charles Aznavour.

Generation Gucci Short Film

About Slipknot’s “(sic)”

“(sic)” initially appeared on Slipknot’s 1999 self-titled major label debut. Although it’s second in their track listing, it is technically the first full song on the album following the :36 second opening intro of “742617000027.”

Despite never being released as a single, it remains one of the band’s most popular songs and has been their third most performed track in their storied history, according to Setlist.fm.

Below is a photo timeline of Slipknot’s career.