Key Takeaways
- Tower 28 offers high-performance skin and makeup products designed for sensitive skin.
- Amy Liu, the founder, shares her personal experience with finding effective, non-irritating products.
- The SOS skincare collection has received endorsements from reputable organizations like the National Rosacea Society.
- Reapplying calming products throughout the day can help manage sensitive skin and rosacea symptoms.
Ready to soothe your skin once and for all? Tower 28 is here to help.
- E! News exclusively spoke with Amy Liu, founder and CEO of Tower 28, about her line of high-performance skin and makeup products, made with sensitive skin in mind.
- Having sensitive skin herself, Amy has experienced the struggles first-hand of finding non-irritating products that really work without compromising your skin.
- The brand’s SOS skincare collection, which includes best-sellers like the viral SOS Rescue Spray ($28) and SOS Rescue Serum ($34), has seals of approval from the National Rosacea Society, National Eczema Association and National Psoriasis Foundation.
And with April marking Rosacea Awareness Month, we asked Amy about creating the perfect routine for sensitive skin and rosacea. Plus, with summer coming up fast, it means more outdoor activities and time in the sun. But you don’t have to let sensitive skin limit your fun!
“I think it is really helpful to reapply calming products throughout the day, especially after sun exposure. Even something as simple as a soothing mist can help bring your skin back to a more balanced place,” says Amy.
A common symptom of rosacea is not only the skin being red, but feeling hot to the touch. Amy suggests turning to “gentle formulas that help calm the skin” for assistance.
She explained, “Ingredients like hypochlorous acid can be really helpful. It is a natural anti-inflammatory and antibacterial that helps defend your skin against harmful bacteria, reduce redness, and soothe irritation, all while being incredibly gentle.”
Learn more from Amy about building your perfect sensitive skin routine and shop products from Tower 28, below.

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