Wisin’s Sony Music Latin deal at a glance
- New agreement: Wisin will release upcoming music projects with Sony Music Latin while continuing to use his own label, La Base Music Group.
- Album details: Universidad del Perreo has 12 tracks and features collaborations with Ivy Queen, Jowell & Randy and Kapo.
- Tour dates: The Universidad del Perreo world tour begins with two shows in Puerto Rico on Nov. 13 and 14.
- Chart record: Wisin has five Billboard Hot 100 entries, 47 Hot Latin Songs entries and 24 Latin Airplay No. 1 hits.
Wisin has signed a new agreement with Sony Music Latin for upcoming music projects, which will continue to be released under his own label, La Base Music Group, Billboard exclusively announced on Tuesday (Nov. 3). The partnership brings together Wisin’s artistic vision and business leadership with the major label’s global promotion and distribution capabilities; the two have worked together before.
“We’re proud to welcome back home Wisin and La Base Music Group and look forward to working together to bring his next chapter of music to fans around the world,” Alex Gallardo, president of Sony Music Latin, said in a statement.
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“Returning to Sony Music Latin feels like coming home,” Wisin added. “I’m thrilled to begin this new chapter alongside a team that shares my passion for continuing to innovate and bringing our music to audiences around the world.”
The agreement comes as Wisin promotes his latest album, Universidad del Perreo, released in September. The album celebrates the Puerto Rican roots of reggaetón and connects the genre’s pioneers with a new generation of artists. The 12-track release includes collaborations with Ivy Queen, Jowell & Randy and Kapo, among others. The project has expanded into a platform with educational experiences, courses and exclusive events, and more than 2 million registered “students,” according to a press release. The Universidad del Perreo world tour begins with two shows at the Coliseo de Puerto Rico José Miguel Agrelot on Nov. 13 and 14.
On the Billboard charts, the reggaetón pioneer has five entries on the Hot 100, including “Escápate Conmigo” featuring Ozuna (No. 63) and “Adrenalina” featuring Jennifer Lopez and Ricky Martin (No. 94). Wisin has 47 entries on Hot Latin Songs, including 12 that reached the top 10; one, Enrique Iglesias’ “Duele el Corazón” featuring Wisin, spent 14 weeks at No. 1. Wisin has also scored 24 No. 1 hits on Latin Airplay; the most recent was “Que Me Quiera Ma” with Marc Anthony in October 2025.
Wisin founded La Base Music Group, which launched in 2020 with Chris Andrew and Abdiel Larralde among its first signed artists. Oswaldo Rossi and Diego Quintero of Rossi Baldivia Klein Fine & Spector (RBKFS) represent Wisin and his company.
The Sony Music Latin agreement is Wisin’s latest business development. He also recently signed with WME for representation in all areas and entered into a direct management deal with D27 Entertainment, founded by his manager Chris Duque, who previously managed Wisin under the direction of Walter Kolm.
What does Wisin’s Sony Music Latin agreement cover?
The agreement covers Wisin’s upcoming music projects, which will continue to be released through his own label, La Base Music Group. Sony Music Latin brings global promotion and distribution capabilities to the partnership.
The deal pairs Wisin’s label with Sony Music Latin’s promotional and distribution network.
What is included in Universidad del Perreo?
Universidad del Perreo is a 12-track album celebrating the Puerto Rican roots of reggaetón. The wider project also includes educational experiences, courses and exclusive events.
The album connects established reggaetón artists with a newer generation of performers.
- Collaborators: Ivy Queen, Jowell & Randy and Kapo are among the featured artists.
- Registered participants: The project has more than 2 million registered “students,” according to a press release.
- Tour opening: The world tour starts with two shows at the Coliseo de Puerto Rico José Miguel Agrelot on Nov. 13 and 14.
The album, learning platform and tour are parts of the broader Universidad del Perreo project.
How has Wisin performed on the Billboard charts?
Wisin has five Hot 100 entries, 47 Hot Latin Songs entries and 24 Latin Airplay No. 1 hits. His Hot Latin Songs record includes 12 top 10 entries and a 14-week No. 1 with “Duele el Corazón.”
Wisin’s reported Billboard chart history spans three charts and includes both chart entries and No. 1 hits.
Frequently asked questions about Wisin’s new deal
Will Wisin release music under La Base Music Group?
Yes. His upcoming music projects under the agreement will continue to be released under his own label, La Base Music Group.
Which label signed Wisin’s new agreement?
Wisin signed a new agreement with Sony Music Latin.
How many tracks are on Universidad del Perreo?
The album has 12 tracks.
When does the Universidad del Perreo tour begin?
The tour begins with two shows at the Coliseo de Puerto Rico José Miguel Agrelot on Nov. 13 and 14.
How many Latin Airplay No. 1 hits does Wisin have?
Wisin has scored 24 No. 1 hits on the Latin Airplay chart.
