Bud Light & Billboard Launch Billboard Presents Bud Light Backyard
Bud Mild and Billboard have partnered to help audio lovers who are 21 and older usher in the blazing instances of summer time season with refreshing nation music and chilly beer.
The two producers will spearhead a two-functioning day concert function, as correctly as experience-pushed branded articles jogging on Bud Light-weight and Billboard platforms all more than 2024. The Bud Gentle Yard partnership with Billboard kicks off for the duration of the after-a-year CMA Fest in Nashville, Tenn., June 7 to eight at Tin Roof Nashville. The Billboard Delivers Bud Light Backyard lineup will involve Dalton Dover, Corey Kent and Alana Springsteen on June 7 and LOCASH, George Birge and Dasha on June eight.
The two producers will also roll out a slate of material on social and digital channels, as correctly as a prolonged-kind facts sequence and artist profile components that will spotlight the stories and careers of Birge, Springsteen and Dover.
“We are thrilled to companion with Billboard. They are a individual of the most influential music models in the planet and their interactions with area artists and functions offers Bud Light-weight enthusiasts outstanding access to get close to the action this summer time,” stated Todd Allen, VP of advertising and marketing and marketing for Bud Mild. “There’s genuinely nothing at all at all a lot much easier to delight in than ice cold Bud Lights and outstanding spot audio at the summer’s most significant activities.”
“We’re psyched to group up with Bud Gentle to produce unforgettable activities all through country’s most significant moments in audio this summer time and outdoors of,” explained Mike Van, president of Billboard.
Billboard Presents Bud Light-weight Yard will function some of today’s most well-known hitmakers. Warner Documents artist Dasha has sparked a movement (and a line dance craze) with her breakthrough hit “Austin.” Documents Nashville Birge notched a greatest two State Airplay strike prior to this calendar year with “Mind on You,” even even though Columbia Documents NY/Sony Audio Nashville artist Springsteen issued her debut album Twenty A factor final yr.
UMG/Mercury Information artist Dover a brief whilst ago launched the activity Just take Me Home: Covers, whilst RCA Nashville artist Kent earned a major three Location Airplay hit with “Wild as Her” in 2023. LOCASH is recognized for a string of Billboard State Airplay hits, which include things like “I Know Somebody” and “One Large Nation Track.”
