As her birthday approaches, Euphoria star Sydney Sweeney has shared a daring video on social media. Sweeney will celebrate her 29th birthday this September by promoting a playful new collection called “Birthday Boobs” from her lingerie brand, Syrn.
In a recent Instagram video, Sweeney is seen opening a fridge while wearing lingerie from Syrn’s latest collection. The video continues with her setting up a table adorned with cakes and balloons while showcasing various new clothing items. “Celebrate my birthday month with my newest Syrn collection coming September 1st,” the caption states.
What Is Syrn? Inside Sydney Sweeney’s lingerie brand
Syrn is a lingerie brand that Sweeney launched earlier this year, at the end of January. With Sweeney as its creative lead, the brand aims to promote self-expression for women. Unlike typical celebrity brand partnerships, Syrn is backed by Coatue Management with investors like Jeff Bezos. The brand features several clothing collections centered around distinct “personas,” including “Seductress,” “Romantic,” “Playful,” and “Comfy.”
The upcoming “Birthday Boobs” collection includes various bras, camis, teddies, and g-strings. This collection will be available for purchase starting September 1, 2026, coinciding with Sweeney’s birthday. Pricing details have not yet been disclosed, although most items on the site are priced under $100 each.
Sweeney began her career in the entertainment industry at a young age, making appearances in shows like Heroes and Criminal Minds before she turned thirteen. After her recurring role in HBO’s Euphoria, Sweeney’s fame has soared. She now stars in The Housemaid franchise, which is set to receive a sequel following the first film’s success of over $400 million at the box office.
Most recently, Sweeney appeared in Madame Web, Anyone But You, Christy, and more. She will soon be featured in a new Gundam movie alongside Noah Centineo.
