Key Takeaways
- Franchise Growth: The Yellowstone series has expanded into a successful franchise with multiple spin-offs.
- Viewership Success: Marshals has become the most-watched spin-off, attracting 20 million viewers in its first week.
- Renewal Status: Both Marshals and Dutton Ranch have been renewed for a second season.
- Showrunner Changes: Dutton Ranch‘s original showrunner was replaced, impacting its production timeline.
Close to ten years since Yellowstone first premiered, the hit neo-western is now a full-fledged franchise with multiple hit spin-offs. Back in 2018, when it began airing, the Taylor Sheridan-created series was a surprise ratings hit despite the mainstream television audience having no idea it existed. But now it’s harder to ignore this universe when the mothership is still one of the most-watched shows on Paramount+ and on PVOD, while two new spinoffs have launched and are already ruling the airwaves.
March 1 marked the return of the Yellowstone universe, with Luke Grimes returning as Kayce in the universe’s first broadcast procedural, Marshals. After selling the ranch to Rainwater (Gil Birmingham) and the Native community, Kayce runs a smaller ranching operation until a tragedy strikes, forcing him to make a change in his life. He joins the US Marshals and helps his SEAL buddy Pete Calvin (Logan Marshall-Green) navigate Montana’s landscape and culture. A few months later, Dutton Ranch joined the roster, but at Paramount+ and Paramount Network. The show follows Kelly Reilly and Cole Hauser‘s characters as they also move on from the Yellowstone to start their own ranching business. Both shows have been wildly successful, but one has outpaced the other in terms of raw viewership.
Marshals is the most-watched Yellowstone spin-off, with CBS ratings reporting 20 million viewers in 7 days of availability. That has made the show the most-watched new series and the most-watched series overall, surpassing Tracker. A good portion of that audience is live viewers, but the show also performs well on streaming platforms. Meanwhile, Dutton Ranch broke Paramount+’s record for having the most-watched premiere ever with 12 million viewers over the same period. Streaming data from FlixPatrol shows that Dutton Ranch is the most-watched on streaming, while Marshals has started slipping. This is to be expected when Marshals wrapped up its freshman run last week, while Dutton Ranch recently began its freshman run. Still, both shows are just getting started.
01
Where does your power come from?
In Sheridan’s world, everyone has leverage. The question is what kind.
02
Who do you put first,
no matter what?
Loyalty in Sheridan’s universe is always absolute — and always costly.
03
Someone crosses a line.
How do you respond?
Every Sheridan protagonist has a line.
What matters is what happens after it’s crossed.
05
How do you feel about operating in the grey?
Nobody in a Sheridan show has clean hands.
The question is how they carry the dirt.
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